What are cookies?
Cookies are a set of data that a server deposits in a user’s browser to collect standard Internet log information and information about visitor behavior on a website. That is, they are small text files that are stored on the computer’s hard drive and serve to identify the user when they connect to the website again. Its purpose is to record the user’s visit and store certain information. Its use is common and frequent on the web because it allows pages to function more efficiently and achieve greater personalization and analysis of user behavior.
What types of cookies are there?
Cookies, depending on their permanence, can be divided into session or permanent cookies. The first ones expire when the user closes the browser. The latter expire depending on when the purpose for which they serve is fulfilled (e.g. for the user to remain identified with East Star Logistics SLU services) or when they are manually removed. In addition, depending on their purpose, cookies can be classified as follows:
This type of Cookie remembers your preferences for the tools found in the services, so you don’t have to reconfigure the service each time you visit. As an example, this typology includes: volume adjustments of video or sound players. The video transmission speeds that are compatible with your browser´. Items stored in the “shopping cart” in e-commerce services, such as stores.
These cookies are used to find out which country you are in when you request a service. This cookie is completely anonymous and is only used to help target content to your location.
Registration cookies are generated once a user has registered or subsequently opened a session, and are used to identify the user in the services for the following purposes:
Keep the user identified so that, if a service, the browser or the computer is closed and again or another day he or she enters the service again, he or she will remain identified, which will facilitate his or her navigation without having to identify himself or herself again. This functionality can be deleted if the user presses the [cerrar sesión], functionality, so that this cookie is deleted and the next time the user enters the service he will have to log in to be identified.
Check if the user is authorized to access certain services, for example, to participate in a contest.
In addition, some services may use social networking connectors such as Facebook or Twitter. When you sign up for a service with social network credentials, you authorize the social network to maintain a persistent Cookie that remembers your identity and ensures access to the services until it expires. You can remove this Cookie and revoke access to services through social networks by updating your preferences on the social network you specify.
Each time a user visits a service, a tool from a third-party provider generates an analytical cookie on the user’s computer. This cookie, which is only generated during the visit, will serve in future visits to the services of East Star Logistics SLU to identify the visitor anonymously. The main objectives are:
Allow anonymous identification of users who browse through the cookie (identifies browsers and devices, not people) and, therefore, the approximate count of the number of visitors and their trend over time.
Identify anonymously the most visited contents and, therefore, more attractive to users. Know if the user who is accessing is new or repeats the visit.
Important: Unless the user decides to register for an East Star Logistics SLU service, the cookie will never be associated with any personal data that can identify you. These cookies will only be used for statistical purposes to help optimize the user’s experience on the site.
This type of cookie allows you to expand the information in the ads shown to each anonymous user in the services of East Star Logistics SLU. Among other things, it stores the duration or frequency of display of advertising positions, interaction with them, or browsing patterns and/or user behaviors that help shape an advertising interest profile. In this way, they make it possible to offer advertising related to the user’s interests.
Third-party advertising cookies
In addition to the advertising managed by the websites of East Star Logistics SLU in their services